Company Philosophy

Our Vision

“My passion is creating a collection of exceptional jewelry that delights the customer".
The potential to design your own jewelry is unlimited and women everywhere have the ability to purchase by themselves for themselves. High Quality designer jewelry without the designer price tag….. this, I genuinely believe, is “What Women Want”. 
Sally Cowley, Jan 2002

Success through Product
The quality of our Desert Diamonds Collection is unsurpassed.  We use only the highest grade diamond simulants available on the market today, and it is impossible to tell the difference between our stones and a real diamonds; unlike the cheaper simulants that have flooded the market!  Our stones are guaranteed for a lifetime.  We use only superior settings, 18k gold, 14k gold, or 925 sterling silver with rhodium plating, and a weight usually reserved for only high end brands.  However our jewelry is priced so that luxury is available to all women today.  We have developed a large range of affordable, high quality jewelry that certainly fits with women’s spending power today.  With Desert Diamonds women can have the look of quality diamond jewelry without the designer price tag.

Success through People
We drive our business through our distributors; they are the backbone of our business.  Our distributors are chosen due to their knowledge and passion for our industry and are a great resource for our customers’ in making their choices.  Most of our distributors are already in love with our Desert Diamonds collection before they join, however, with an unsurpassed high quality collection, excellent distributor education and incentive programs, and one of the highest income earning percentages in the business, our distributors quickly become dedicated ambassadors of our brand. Through the success of our distributor program Desert Diamonds is now represented in 26 countries around the globe and the interest and excitement surrounding our brand continues to grow.

Success through Excellence in Customer Service
Whether it is to buy a special piece for yourself or a friend, or to speak with us about designing a unique piece especially for you, we believe it is important that you have the opportunity to enjoy a personalized and flexible selling experience.  We offer our customers more ways to shop for ultimate convenience that most retailers can’t touch.  View or purchase Desert Diamonds, through your closet distributor directly, at a sparkler party, browse our on line shop, or through a retail outlet stocking Desert Diamonds.  We pride ourselves in our excellent customer service model and encourage you to contact us or your nearest distributor today to see for yourself.